{"title":"Beef","description":null,"products":[{"product_id":"fillet-steak","title":"Fillet Steak","description":"\u003cp\u003eThe most tender cut of beef. Very lean and delicate, perfect for grilling or pan-frying with a touch of butter. A pinch of Himalayan Pink salt ten minutes before cooking is all it needs. Each order includes 2 x 250 g portions of dry-aged, rare breed British fillet steak, butchered in-house by our master butchers at Appetite London, East Village.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170181970,"sku":"APL-BF-FIL","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/fillet.webp?v=1786884121"},{"product_id":"centre-cut-fillet","title":"Centre Cut Fillet","description":"\u003cp\u003eThe prized heart of the beef fillet — the most uniformly shaped, perfectly tender section of the fillet muscle. Ideal for Beef Wellington or whole roasting. Each order includes 1 x 500 g centre cut fillet, dry-aged from rare breed, free-range British cattle and butchered in-house at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170214738,"sku":"APL-BF-CCF","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/centre_cut.webp?v=1786890575"},{"product_id":"dry-aged-rib-eye-steaks","title":"Dry Aged Rib Eye Steaks","description":"\u003cp\u003eDry-aged for a minimum of 32 days, the flavour is unparalleled. Wonderful marbling throughout delivers an intense, beefy flavour that makes the ribeye the nation's favourite — and for very good reason. Each order includes 2 x 250 g portions of dry-aged ribeye steak from rare breed, free-range British cattle, butchered in-house at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170247506,"sku":"APL-BF-RIB","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/beef_rib_eye.webp?v=1786884123"},{"product_id":"dry-aged-sirloin-steaks","title":"Dry Aged Sirloin Steaks","description":"\u003cp\u003eClassic British sirloin, dry-aged for maximum flavour and tenderness. Cut from the loin, the sirloin strikes the ideal balance between lean muscle and rich marbling, delivering a bold, clean beef flavour with every bite. Each order includes 2 x 250 g portions of dry-aged sirloin steak from rare breed, free-range British cattle.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170280274,"sku":"APL-BF-SIR","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/sirloin.webp?v=1786890590"},{"product_id":"dry-aged-rump-steak","title":"Dry Aged Rump Steak","description":"\u003cp\u003eA full-flavoured, excellent-value steak cut from the rump — prized for its bold, assertive beef flavour and satisfying texture. Dry-aged by our master butchers for maximum taste development. Each order includes 2 x 250 g portions of rump steak from rare breed, free-range British cattle at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170313042,"sku":"APL-BF-RMP","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/rump_steak.webp?v=1786890586"},{"product_id":"t-bone-steak","title":"T-Bone Steak","description":"\u003cp\u003eThe classic bone-in steak that delivers two cuts in one — the lean, delicate fillet on one side and the bold, well-marbled sirloin on the other. Dry-aged by our master butchers from rare breed, free-range British cattle. A generous, show-stopping steak for serious appetites at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170345810,"sku":"APL-BF-TBS","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/t_bone_steak.webp?v=1786890607"},{"product_id":"cote-de-boeuf","title":"Cote De Boeuf","description":"\u003cp\u003eFrench trimmed rib of beef — one of the most stunning centrepieces for a memorable feast. Perfect layering of fat, marbling and the exceptional flavour of the ribeye, dry-aged for maximum intensity. Leaving the bone in delivers a sweeter, more intensive result. Each order includes 1 x 2.5 kg portion, butchered in-house at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170378578,"sku":"APL-BF-CDB","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/cote_de_beuof.webp?v=1786884127"},{"product_id":"beef-forerib-on-the-bone","title":"Beef Forerib On The Bone","description":"\u003cp\u003eOne of the great British roasts. Our forerib is dry-aged on the bone, delivering extraordinary depth of flavour and a spectacular table presentation. The bone-in preparation produces a sweeter, more intense beef flavour that no boneless roast can replicate. From rare breed, free-range British cattle, butchered in-house at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170444114,"sku":"APL-BF-FOTB","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/beef_forerib.webp?v=1786890552"},{"product_id":"boneless-rib-eye-roast","title":"Boneless Rib Eye Roast","description":"\u003cp\u003eA spectacular Sunday centrepiece. Our boneless ribeye roast is dry-aged for maximum flavour development then expertly prepared by our master butchers for an effortless carve. Exceptional marbling delivers a meltingly rich, intensely flavoured roast from rare breed, free-range British cattle at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170476882,"sku":"APL-BF-BRER","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/rib_eye_roast.webp?v=1786890562"},{"product_id":"t-bone-roast","title":"T-Bone Roast","description":"\u003cp\u003eA truly spectacular centrepiece — the T-Bone roast combines the tenderloin and the sirloin in one magnificent bone-in joint. Dry-aged by our master butchers from rare breed, free-range British cattle for extraordinary flavour and a presentation that commands the table. Each order includes approximately 2.5 kg.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170509650,"sku":"APL-BF-TBR","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/tbone_roast.jpg?v=1786890603"},{"product_id":"boneless-sirloin-roast","title":"Boneless Sirloin Roast","description":"\u003cp\u003eA handsome, easy-carve sirloin roast from our master butchers. Boneless for effortless preparation, yet still delivering the bold, beefy flavour that makes sirloin the classic Sunday roast choice. Dry-aged from rare breed, free-range British cattle at Appetite London. Approximately 2 kg.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170542418,"sku":"APL-BF-BSR","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/sirloin_roast.webp?v=1786890566"},{"product_id":"beef-topside","title":"Beef Topside","description":"\u003cp\u003eA lean, elegant roasting joint from the hindquarter. Our topside is sourced from rare breed, free-range British cattle and delivers a clean, well-structured roast that is perfect for cooking to pink. Excellent served hot for Sunday lunch or cold-sliced for sandwiches and salads. Approximately 1.5 kg.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170640722,"sku":"APL-BF-TOP","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/topside.webp?v=1786890557"},{"product_id":"brisket","title":"Brisket","description":"\u003cp\u003eThe ultimate slow-cooking joint. Our free-range, rare breed brisket is rich in collagen-dense connective tissue that breaks down over long, slow cooking into meltingly tender, deeply flavoured meat. Perfect for smoking low and slow, braising in red wine, or making proper salt beef. Approximately 1.5 kg.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170673490,"sku":"APL-BF-BRS","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/brisket.webp?v=1786890571"},{"product_id":"minced-beef","title":"Minced Beef","description":"\u003cp\u003eFreshly minced daily from premium rare breed, free-range British beef. Our mince is made from forequarter cuts with the ideal fat-to-lean ratio for juicy homemade burgers, rich Bolognese or anything that demands genuine beef flavour. 500 g per order, ground at Appetite London, East Village.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170739026,"sku":"APL-BF-MIN","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/mince.jpg?v=1786890594"},{"product_id":"diced-chuck-steak","title":"Diced Chuck Steak","description":"\u003cp\u003eHand-diced by our master butchers from the chuck — a richly flavoured, well-marbled forequarter cut that becomes gloriously tender with slow cooking. The first choice for stews, casseroles and beef bourguignon. 500 g per order from rare breed, free-range British cattle at Appetite London.\u003c\/p\u003e","brand":"Appetite London","offers":[{"title":"Default Title","offer_id":54278170771794,"sku":"APL-BF-DCK","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1100\/6591\/0098\/files\/stew.webp?v=1786890580"}],"url":"https:\/\/store.steaksociety.co\/collections\/beef.oembed","provider":"The Steak Society Store","version":"1.0","type":"link"}